Marketing News

Opinions expressed by Entrepreneur contributors are their own. Making money online is more accessible than ever, but it also means the competition is a lot greater. Regardless of your chosen field, it requires time, effort and a willingness to learn. It’s also important to remember that success rarely happens overnight. Expect to go for long

Opinions expressed by Entrepreneur contributors are their own. Content marketing is a crucial piece of any high-performing marketing strategy, but too many people set out to create content without first mapping out how it will bring the business results they need. I applaud anyone with a “just do it” mentality, but it literally pays to

Opinions expressed by Entrepreneur contributors are their own. Customer experience has become one of the top priorities for organizations, especially as an increasing amount of business moves online. The consumers of today shop with one foot in-store and one foot online, but they expect the same experience across both. It’s a tall order but not

Opinions expressed by Entrepreneur contributors are their own. Failure is like the “he who must not be named” of the business realm. Every business owner wants to distance themselves from it. There will always be those on the wrong end of the table. One of the quickest ways to be on the wrong end is

Opinions expressed by Entrepreneur contributors are their own. Time is the catalyst to change. Whether it is a push for new standards, a sudden switch in trends or new ideas that pertain to established rhetoric, time is never static. In the UI/UX digital design world, innovation and industry standards are ever-changing, and designers and developers

Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The year 2022 has been monumental for iCubesWire, an integrated marketing agency founded in 2010. The Gurgaon-based company has been investing heavily in influencer marketing in recent times, leading to bagging accounts across different segments. To encapsulate

Opinions expressed by Entrepreneur contributors are their own. This year, 24% of marketers considered TikTok effective for reaching their business goals. One year ago, only 3% of marketers believed that. The number of marketers who have faith in TikTok’s business potential shot up by 700% in just one year. Young TikTok’s quick rise to fame

Opinions expressed by Entrepreneur contributors are their own. When you’re trying to make the sale, your hard work doesn’t end once you leave the meeting with your potential customer. You must remain in contact until they’ve decided to take the plunge and buy your product or service. I’ve noticed entrepreneurs often struggle with follow-ups to

Opinions expressed by Entrepreneur contributors are their own. There may still be a prolonged supply chain shortage, but there are plenty of holiday tips and tricks for ecommerce brands to win this time of year. More often than not, most tips floating around tend to focus on different types of acquisition strategies to get consumers

Opinions expressed by Entrepreneur contributors are their own. Savvy business owners are always looking for new routes of monetization and new ways to make their customers happy. Premium content, designed to be a quality tier above typical online content, could be one of your best strategic assets. But what exactly is premium content and how

Opinions expressed by Entrepreneur contributors are their own. The holiday season is here, and shopping is in full swing. Despite the current state of the economy, shoppers are finding ways to keep the holiday spirit alive by bargain hunting and shifting expenses to allocate more for gifts. According to a study done by Deloitte, “Household

Opinions expressed by Entrepreneur contributors are their own. If you’ve been on social media at all in the past three years, you’d undoubtedly have realized that more and more entrepreneurs, influencers and business owners are creating and leveraging short-form video content as a part of their marketing. That being said, 14% of businesses are still

Opinions expressed by Entrepreneur contributors are their own. By 2023, it is predicted that there will be 465 million active podcast listeners across the globe. That is a lot of attention for business owners of all shapes and entrepreneurs to tap into. With more and more people busy and on the go, it’s no surprise

Opinions expressed by Entrepreneur contributors are their own. Content pillars are a great search engine optimization (SEO) content writing strategy. Between the high volume of keywords and organic traffic, you can boost your Search Engine Results Page (SERP) rankings using content pillars. However, you need to understand how content pillars work and strategies that make

Aquellos que se dedican al manejo de redes sociales lo saben: a veces no es fácil saber si alguna de nuestras publicaciones ha molestado a los sistemas automatizados que revisan el contenido. SOPA Images | Getty Images Uno termina enterándose de alguna infracción a destiempo, muchas veces al querer invertirle dinero a algún post para

Opinions expressed by Entrepreneur contributors are their own. Unless you’ve been living under the proverbial digital rock, you’ve no doubt read at least a few news pieces, and more than one deep think-piece, on the wild amusement park ride that Elon Musk’s takeover of Twitter has seemed to become. In just a few short weeks

Opinions expressed by Entrepreneur contributors are their own. A recessionary environment can be a make-or-break time for businesses. Some of today’s most successful companies were founded during recessions, such as Google during the dot-com bust of the early 2000s or Uber during the Great Recession of 2008. But for every company that thrives during a

Opinions expressed by Entrepreneur contributors are their own. In the age of thought leadership, you don’t have a complete personal brand without a book. The most notable entrepreneurs of our time published books that redefined business operations on a global scale and accelerated their rise to fame: Jim Collins, Eric Ries, and Robert Kiyosaki, to