Social Media

Opinions expressed by Entrepreneur contributors are their own. When you think about social media ads for business-to-business marketing (B2B), Twitter is not the standard choice. Twitter often serves as an afterthought that only a few companies leverage their campaigns and invest their efforts in. LinkedIn is still the titan for finding leads for B2B marketing.
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When new novelist Chelsea Banning showed up at Pretty Good Books in Ashtabula, Ohio, last Saturday for her first-ever book signing, she was pretty excited. But when only two people showed up, she left “pretty bummed” Banning tweeted: “Only 2 people came to my author signing yesterday, so I was pretty bummed about it. Especially
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. OTTPlay is a films and TV shows recommendation engine, started in 2020, which has evolved into a one-stop destination to stream content, read news, reviews and features, listen to podcasts, play quizzes and more. The OTTplay Premium
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Opinions expressed by Entrepreneur contributors are their own. Social media has undoubtedly changed the way brands think about digital marketing. Just a few years ago, networks like Facebook, Instagram and LinkedIn only played a small part in global marketing strategies. But as their user numbers have grown, so has their importance for digital marketing. Today,
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Opinions expressed by Entrepreneur contributors are their own. If you’re digital-savvy, you’ve probably experienced FOMO (fear of missing out) every once in a while — from feeling inadequate to comparing yourself to others. Social media is a FOMO enabler. In fact, a study shows that the dual nature of online personas is one of its
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Hive Social, the platform that touts its focus on the “simplicity of social media,” has temporarily turned off its servers following a discovery that user data is vulnerable to hackers. The Berlin-based security collective Zerforschung found several “critical vulnerabilities” that it then reported to the company. “The issues we reported allow any attacker to access
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. Nick Clegg, President Global Affairs, Meta, participated in a community immersion with leaders from WhatsApp’s Community Builders Program in India in order to discuss how the feature that was launched would help organizations stay better connected and
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Opinions expressed by Entrepreneur contributors are their own. There is no doubt that TikTok has evolved beyond the newcomer application that brands initially dismissed. TikTok has come a long way since its early 2020, deep-in-a-pandemic-lockdown days. Indeed, the platform started as an app for dancing teenagers, lipsyncs and pure entertainment — and this is the
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Seema Bansal Chadha and Sunny Chadha, now the married co-founders of luxury floral brand Venus et Fleur, began dating in 2015, shortly before Valentine’s Day. Courtesy of Venus et Fleur For the occasion, Chadha ordered a bouquet to be delivered to Bansal Chadha — a decision that would ultimately catapult them to long-term romantic and
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The market regulator Securities and Exchange Board of India (SEBI) is working on the guidelines to regulate financial influencers, often called finfluencers on various social media platforms like Instagram, YouTube and Twitter. The move comes after the
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Opinions expressed by Entrepreneur contributors are their own. You’re reading Entrepreneur India, an international franchise of Entrepreneur Media. The Rajasthan government has approved the new Rajasthan Startup Policy 2022 to increase job opportunities in the state by promoting industrial investment, among other measures. Ashok Gehlot, Chief Minister, Rajasthan The Policy will be launched at the
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